Last year’s Oscars had the second-lowest ratings ever, besting only the awkward mid-pandemic edition in 2021. Fashion brands still compete to dress the hottest celebrities, but to them the red carpet is just another marketing event among many.
Sunday’s show provided a possible antidote to all that pessimism. There were more big, popular movies among the nominees, like “Everything Everywhere All at Once.” What did celebrities, and the small group of mega brands that dress them, do with the opportunity? The carpet itself got a radical reinvention in champagne, departing from a tradition dating back to 1961. But as far as the clothes go, the Oscars were perhaps the first major test for how the return of tailoring and elegance on the runway are resonating beyond fashion week. Classic silhouettes were the rule, albeit with leg slits and other twists that were seen as daring even a decade ago.
Read the full story on why classic-inspired looks were the rule, reversing a trend toward more daring awards show looks in recent years. #linkinbio