The Korean cultural wave, also known as Hallyu, has become a worldwide sensation in recent years, with Korean art, music, drama, food and more sweeping the globe. Thanks to global fervour over K-pop and K-beauty, many of the Korean diaspora have seen the culture they grew up with become a common sight well beyond South Korea’s borders.⁠⁠“To see my way of life and how I grew up become a global phenomenon is kind of crazy,” said Irene Kim, the influencer and founder of apparel brand Ireneisgood.⁠⁠🎙️ Click the link in our bio to listen to the full episode, or download wherever you get your podcasts. [Link in bio]