The yoga-wear and accessories brand is allowing its corporate employees to convert part or all of their paychecks to cry…

The yoga-wear and accessories brand is allowing its corporate employees to convert part or all of their paychecks to cryptocurrency and will accept crypto as payment on its e-commerce website. The moves, which precede the launch of an NFT collection timed with New York Fashion Week in September, is part of the company’s push to move wellness into Web3 and make it easier for people to learn about and regularly use bitcoin.⁠

In accepting cryptocurrency as payment, Alo will join a growing list of fashion purveyors, including Gucci, Balenciaga and Farfetch. It is among the first in fashion retail to give its workforce the option to convert their earnings to cryptocurrency — something that companies in the tech sector have been experimenting with in hopes of attracting younger talent and drumming up awareness about the emerging investment category. But the initiative comes at a volatile time for the crypto market. ⁠

BoF’s Sheena Butler-Young reports on the yoga brand’s new strategy. [Link in bio]⁠

✍🏻 @sheena.butler.young⁠
📷 @aloyoga⁠

#alo #aloyoga #cryptocurrency #ecommerce

(SOURCE) https://www.instagram.com/p/CfHQ-KxscGh

Share:


Related Posts

A glance in the backstage of @rickowensonline fashion show. A collection that the design defined: “glamasleazy.” See al…

A glance in the backstage of @rickowensonline fashion show. A collection that the...

Leave a Comment

Your email address will not be published. Required fields are marked *

Add Comment *

Name *

Email *

Website