When Bobbi Brown left her namesake brand (and the parent company she sold it to, The Estée Lauder Companies) in 2016, she had no intention of running another multi-million dollar beauty company.
And yet, that’s exactly what she is doing. Jones Road Beauty, the clean beauty brand she launched direct-to-consumer in October 2020 has quickly found a captivated audience among both Gen-Zers and those over 50. On March 15, Jones Road opens its first New York City store, a 750 square foot flagship located in Greenwich Village.
Unlike Bobbi Brown Cosmetics, which captured that cool, undone “no-makeup makeup” vibe for Gen-X and Baby Boomers, Jones Road is a modern, minimally branded line bolstered by TikTok and Instagram savants. The brand can be described as a sort of grown-up Glossier, with an artistry bent.
Read the full story by @businessofbeauty on how the makeup artist-turned-founder wants to fly solo with her second act: clean makeup range, Jones Road. #linkinbio
✍️ @priyarao
📷️ Jones Road
#bobbibrown #jonesroad #cosmetics
And yet, that’s exactly what she is doing. Jones Road Beauty, the clean beauty brand she launched direct-to-consumer in October 2020 has quickly found a captivated audience among both Gen-Zers and those over 50. On March 15, Jones Road opens its first New York City store, a 750 square foot flagship located in Greenwich Village.
Unlike Bobbi Brown Cosmetics, which captured that cool, undone “no-makeup makeup” vibe for Gen-X and Baby Boomers, Jones Road is a modern, minimally branded line bolstered by TikTok and Instagram savants. The brand can be described as a sort of grown-up Glossier, with an artistry bent.
Read the full story by @businessofbeauty on how the makeup artist-turned-founder wants to fly solo with her second act: clean makeup range, Jones Road. #linkinbio
✍️ @priyarao
📷️ Jones Road
#bobbibrown #jonesroad #cosmetics
