When Pangaia launched in 2019, it aimed to be more than just another direct-to-consumer brand selling brightly coloured sweatsuits.
The company pitched itself as a materials science business focused on tackling fashion’s environmental footprint through next-generation textiles and technologies. Its direct-to-consumer label was meant to be a showcase for a more disruptive and lucrative business, selling material innovations to the rest of the industry.
The company attracted early buzz for two reasons: first, its loungewear proved wildly successful, generating $76 million in sales and achieving profitability in its first year of operations. Second, in a market awash in glossy eco-marketing, Pangaia seemed to offer a template for a more transformative model: one that focused on science-based solutions to the fashion industry’s environmental impact and made money along the way.
But over the last two years Pangaia’s trajectory has hit turbulence and the company’s ambitions to establish itself as a materials innovation powerhouse remain nascent.
Read the full story on how the buzzy fashion start-up has stabilised and remains focused on its ambition to build a materials science business. #linkinbio
✍️ @sarahkentnews
📷️ Pangaia
#pangaia #dtc
The company pitched itself as a materials science business focused on tackling fashion’s environmental footprint through next-generation textiles and technologies. Its direct-to-consumer label was meant to be a showcase for a more disruptive and lucrative business, selling material innovations to the rest of the industry.
The company attracted early buzz for two reasons: first, its loungewear proved wildly successful, generating $76 million in sales and achieving profitability in its first year of operations. Second, in a market awash in glossy eco-marketing, Pangaia seemed to offer a template for a more transformative model: one that focused on science-based solutions to the fashion industry’s environmental impact and made money along the way.
But over the last two years Pangaia’s trajectory has hit turbulence and the company’s ambitions to establish itself as a materials innovation powerhouse remain nascent.
Read the full story on how the buzzy fashion start-up has stabilised and remains focused on its ambition to build a materials science business. #linkinbio
✍️ @sarahkentnews
📷️ Pangaia
#pangaia #dtc
