Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader’s Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data. Now, it’s using first-party data to increase deal size, win more pitches and move brands from relying on third-party data to using…

(SOURCE) https://www.adweek.com/programmatic/how-trusted-media-brands-is-getting-advertisers-to-ditch-third-party-cookies/