Retailers and CG brands alike are looking to elevate experiential shopping through immersive experiences that blend the virtual and physical worlds to keep today’s consumers engaged and interested. Brie Olson, president of PacSun, and business partner Neil Wright, head of collaborations & experiential at Complex Networks, formed a panel at Adweek’s Commerce Week to discuss…

(SOURCE) https://www.adweek.com/brand-marketing/marrying-virtual-and-digital-shopping-with-pacsun-and-complex-networks/