A star-studded campaign subverts “Be Like Mike” sports marketing tropes to instead encourage up-and-comers to focus squarely on themselves.
(SOURCE) https://www.marketingdive.com/news/Under-Armour-Tom-Brady-Morgan-Freeman-Gen-Z-football-ads/631404/
Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads
Share: