Political advertising is in full swing as we head into the 2022 midterm elections this November. And it’s no longer at a crossroads. Advertiser budget allocations are already proving the days of antiquated campaign strategies are over. Even without a presidential race at the top of the ticket, 2022 ad spend is expected to exceed…

(SOURCE) https://www.adweek.com/media/learning-from-the-2022-political-ad-tech-revolution-to-prepare-for-2024/