Pinterest is expanding the capabilities of its Pinterest Trends Tool and globally rolling out a new API (application-programming interface) for Conversions. The Pinterest Trends Tool, which debuted in December 2019, was developed to help advertisers worldwide gain deeper insights into the planning behavior of Pinners and use that information in planning their campaigns. New features–with…

(SOURCE) https://www.adweek.com/social-marketing/pinterest-begins-rolling-out-api-for-conversions/