As the Coca-Cola Company reevaluates its plans for the energy drink category–it discontinued Coca-Cola Energy in the U.S. and Canada in 2021 after introducing the beverage the year prior with a Super Bowl commercial–rival PepsiCo is continuing to invest in the growing market. Energy drink brand Rockstar, which PepsiCo purchased for $3.85 billion in 2020,…

(SOURCE) https://www.adweek.com/commerce/rockstar-continues-its-hustle-with-euphorias-angus-cloud/