Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP

Keurig Dr Pepper (KDP) completed a U.S. PR review of its water, tea and juice portfolio this week after kicking off the RFP process on Oct. 3. Now the brand is facing scrutiny for stipulating that pitching agencies either agree to exceptional 360-day payment terms or obtain financing from a third-party bank. KDP declined to…

(SOURCE) https://www.adweek.com/agencies/keurig-dr-pepper-demands-360-day-payment-terms-in-pr-agency-rfp/

Share:


Related Posts

Instagram: How to Use the Black History Month Chat Theme

To celebrate Black History Month, Instagram released a Black History Month chat theme...

AI Watch for the Week of Oct. 23: Updates for the Latest in Generative AI News

In the midst of the rapid advancements in generative AI, Adweek’s weekly AI...

Leave a Comment

Your email address will not be published. Required fields are marked *

Add Comment *

Name *

Email *

Website