LinkedIn closed out November with a flurry of new advertising features and enhancements to pages on its platform. The professional network’s new Group Identity option leverages its first-party data by grouping members based on shared professional traits such as company, industry or job title, letting business-to-business marketers measure, optimize and target without needing individual trackers…

(SOURCE) https://www.adweek.com/social-marketing/linkedin-details-updates-for-b-to-b-advertisers/