In a landscape where CMOs are dealing with reverberations from the pandemic, a looming global recession and widespread geopolitical upheaval, it would be all too easy to let agency performance evaluations slide. However, according to the World Federation of Advertisers (WFA), the practice is holding steady. Research from the global organization conducted in partnership with…

(SOURCE) https://www.adweek.com/agencies/cmos-arent-convinced-their-agency-kpis-stack-up/