Miller High Life’s holiday swag–a leg lamp reminiscent of A Christmas Story’s famously fish-netted prop–has some big shoes to fill when it drops later this week. The festive item, modeled after the brand’s Girl in the Moon mascot, follows last season’s kitschy piece of decor: a suds-infused gingerbread dive bar that sold out in 2…

(SOURCE) https://www.adweek.com/brand-marketing/big-shoes-to-fill-miller-high-life-drops-leg-lamp-as-holiday-follow-up-to-gingerbread-dive-bar/