In this episode of Brave Commerce, Anouck Gotlib, CEO of Belgian Boys, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss branding and developing products over time. Gotlib shares the experience of creating and launching Belgian Boys with her husband. She explains how she gave the product “clothes” or rather developed the brand to be…

(SOURCE) https://www.adweek.com/commerce/brave-commerce-podcast-positioning-products-to-appeal-to-the-consumers-lifestyle/