There are many ways to enjoy the humble potato, whether you opt for a classic chip or, for the more daring among us, potato milk. Frito-Lay’s latest campaign is using the spud in a different way–as a source of electricity to power dance music. As a way to celebrate the power of potatoes, Lay’s launched…

(SOURCE) https://www.adweek.com/creativity/6000-lays-potatoes-power-the-brands-new-track-featuring-pop-star-anitta/