With its glazed doughnut options from the Fudge Brownie Bliss to the Choc Custard, international doughnut and coffee company Krispy Kreme has built its reputation around putting a smile on customers’ faces for the best part of a century. That is a consistent brand purpose that it will aim to evoke across the U.K. through…

(SOURCE) https://www.adweek.com/brand-marketing/krispy-kremes-uk-cmo-emma-colquhoun-on-brand-consistency-and-plan-to-unbox-joy/