Editor’s note: This is the second in a three-part series on what brands should do before entering Web3. Brands building Web3 strategies understand by now that this new iteration of the internet brings a host of technical challenges. In my experience, the best way to develop tech savviness around Web3 is to participate first and…

(SOURCE) https://www.adweek.com/brand-marketing/develop-web3-skills-cautious-participation/