It’s no secret that advertising during the Super Bowl is a pretty big deal. With time slots in high demand (and, clearly, at a high cost), one question arises each and every year: How can a budget-savvy company tap into that Big Game fervor without actually buying a Super Bowl ad? With its newest campaign,…

(SOURCE) https://www.adweek.com/creativity/anytime-fitness-clever-way-into-super-bowl-57/