For many football fans, September is the start of the best time of the year. From tailgates to trash talking, there’s a special camaraderie among fans. The pinnacle moment is the Super Bowl, but what happens once the Big Game ends and the season is officially over? The NFL knows football fans live for the…

(SOURCE) https://www.adweek.com/brand-marketing/down-set-hike-how-the-nfl-markets-to-football-fans-year-round/