French cognac brand R?my Martin made its Super Bowl debut with a familiar speech championing teamwork and small steps toward progress. The 60-second spot, which was created in partnership with Fred & Farid New York, is a play on the locker room scene from a 1999 sports drama. Lines like “We can stay here or…

(SOURCE) https://www.adweek.com/brand-marketing/serena-williams-al-pacino-pep-talk-super-bowl/