After Auburn freshman Kharyssa Richardson suffered a head injury in November 2022 at the Las Vegas Invitational, she lay on the hardwood floor for 45 minutes waiting for the paramedics to arrive. For brands with media investments in the NCAA, this was a major wake-up call to the inequities in college basketball and a sign…

(SOURCE) https://www.adweek.com/convergent-tv/how-aflac-closing-sports-gender-gap-march-madness-coach-k-dawn-staley/