The brief was simple: Make an ad that’s as relatable as possible to be seen by 100 million people. That was the goal Kia America vp of marketing Russell Wager set for his agency David&Goliath for the brand’s 14th Super Bowl commercial. Oh, and the stunt-filled spot, which came in at No. 11 in the…

(SOURCE) https://www.adweek.com/brand-marketing/adnatomy-behind-the-scenes-kia-super-bowl-ad-binky-dad/