As one of the NCAA’s “Corporate Champions,” AT&T is typically granted carte blanche to have year-round activation presence at all its championship games. It comes as no surprise that the tech and telecom juggernaut expanded its omnipresence to include the airwaves during the hotly anticipated March Madness tournament. This year, the brand unleashed “Madness Loves…

(SOURCE) https://www.adweek.com/brand-marketing/atts-lily-hams-it-up-with-ncaa-stars-past-and-present-in-march-madness-ad-blitz/