For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. While there haven’t (yet) been any high-profile data breaches connected with clean rooms, some in the ad industry are trying to limit the likelihood that there will be, and…

(SOURCE) https://www.adweek.com/programmatic/advertisers-get-ahead-of-potential-privacy-hiccups-in-data-clean-rooms/