Netflix’s ad tier just got an upgrade. Top line When Netflix first launched its ad-supported tier at the end of 2022, it said capabilities from DoubleVerify would arrive in the first quarter of this year. Now, the streamer has delivered on that promise. Between the lines DoubleVerify initially partnered with Netflix at launch to help…

(SOURCE) https://www.adweek.com/convergent-tv/netflix-adding-media-quality-measurement-thanks-to-doubleverify-partnership/