Augmented reality technology company Zero10 is working with Tommy Hilfiger to bring its AR clothing “try-on” experience to three brick-and-mortar Tommy Hilfiger stores throughout Europe. Zero10’s AR Mirror technology lets shoppers virtually try on clothing in retail stores using an in-store kiosk. The technology utilizes 3D body tracking, multiclass segmentation, and cloth simulation to allow…

(SOURCE) https://www.adweek.com/creativity/tommy-hilfiger-try-on-clothes-with-zero10/