It sounds like a joke the world is playing on marketers: Deliver targeted, personalized experiences at scale. Sure, let’s mass produce individuality. Let’s build a factory that cranks out nothing but unique experiences that can’t be replicated. Totally plausible, right? That’s the conundrum Adweek’s Europe brand editor Rebecca Stewart posed to a panel at Adweek’s…

(SOURCE) https://www.adweek.com/commerce/personalized-marketing-new-consumer/