CANNES, France–On the surface, e.l.f. Beauty and Hartbeat–the entertainment company founded by comedian Kevin Hart–may appear to have little in common. But the two brands share an adeptness at building passionate communities of fans. “We create an orbit that people want to be part of. We transcend the products we sell,” said e.l.f. Beauty chief…

(SOURCE) https://www.adweek.com/brand-marketing/3-secrets-to-community-engagement-from-elf-beauty-and-hartbeat/