Earlier this summer, when wildfires in Canada blanketed much of the US East Coast in hazy orange skies, it wasn’t just the air pollution that skyrocketed. Brands that had products catering to anti-pollution protection saw their sales soar too.

The trend is only likely to get more pronounced. This year is on track to be the hottest on record and with higher temperatures comes worse pollution. Natural disasters like wildfires aside, warm air traps pollution particles closer to the ground and heavy usage of air conditioning worsens emissions.

The market for skincare with anti-pollution properties is expected to reach $1.4 billion by the end of 2031 and consumers are looking to more technical clothing for sun protection.

Read more on how record temperatures around the globe will transform the way we dress and groom ourselves. #linkinbio

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