What to Watch: Window Dressing in 2023? Clothing is strictly optional. A clutch of innovative brands are making bold statements with giant teapots, toasters — or even “no window windows.”

“Ultimately, the window is a billboard,” Jonathan Anderson said, explaining why he plunked a giant, very British-looking teapot in the window of his new JW Anderson boutique in Milan instead of a dress. “It’s about storytelling: How do you draw people into a store?”

See more of “What to Watch” at the link in bio.

Report: Miles Socha
Video Credit: @jw_anderson