Google’s admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U.S. vs. Google antitrust trial comes as little surprise to ad buyers. According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate could be…

(SOURCE) https://www.adweek.com/media/ad-buyers-dismiss-googles-claim-of-5-ad-price-hike-stating-it-too-low/