Amid rapid growth of the creator economy, many marketers struggle to keep up with the speed of internet culture. This was a key theme that emerged during Social Media Week Europe last week. In a panel moderated by Adweek’s Stephen Lepitak, VaynerMedia EMEA creative director, Dan Fryer, Accenture Song U.K. social and influencer head, Melody…

(SOURCE) https://www.adweek.com/creativity/faux-ads-and-ai-influencers-boost-creative-opportunity/