Marketers are more aware than ever of the importance of language and the power it can wield. So why then, is the term “influencer” increasingly viewed as a “dirty word” among brands, and the consumers they sell to? With many advertisers now proudly enlisting “creators” to front campaigns, Adweek reporter Emmy Lederman decided to probe…

(SOURCE) https://www.adweek.com/creativity/adweek-podcast-what-influencer-aversion-says-about-internet-culture/