Food meets feet as quick service restaurant giant Burger King (BK) and apparel brand FILA have formed a collab to produce a campaign that promotes its new range of sneakers, caps and more. The partnership has produced the FX-33 sneakers and other items, which, according to the accompanying ad, have been forged in fire to…

(SOURCE) https://www.adweek.com/brand-marketing/burger-king-and-fila-collab-produces-sneakers-forged-in-flame/