The Key to Creative Affiliate Sales Strategy During Back to School: Improvisation

Marketers are gearing up for yet another busy back-to-school shopping season, and new data shows…

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Procter & Gamble throws support behind Trade Desk’s Unified ID

The CPG giant is the latest major ad world player to throw its weight behind…

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Brands Risk Being Caught in the Crossfire of New EU Political Ad Regulations, Industry Bodies Warn

The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions…

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How Microsoft Windows Reached 1 Million TikTok Followers in Nine Months

Like many brands on TikTok, Microsoft Windows was seeking attention, but from the one person…

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Medical Publisher Stat Tops 30,000 Subscribers and Nears $20 Million in Revenue

The medical publisher Stat, a venture owned by Boston Globe Media that operates as a…

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Cillian Murphy Helps Montblanc Sell Luxury to a New Generation

Over the past decade Irish actor Cillian Murphy has played one of the most memorable…

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Dentsu International Restructures Leadership Ahead of CEO Wendy Clark’s Departure  

Dentsu International is planning for the departure of its global chief executive Wendy Clark. Following…

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McDonald’s and TikTok Creator TisaKorean Drop an Anthem Inspired by Sprite

The Sprite that is specifically served at McDonald’s nationwide has reached meme levels of notoriety…

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Smoothie King Taps Into the Coffee Space With Espresso Line

For years, major brands like Starbucks, Dunkin and McDonald’s have been at the top of…

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The Great Fail: How Bikram Yoga Went From Super-Heated to Overheated

Bikram Choudhury was the founder of the wildly popular hot yoga practice that many considered…

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