Verizon Teams With J Balvin to Celebrate iPhone 15 Launch With AR Game

Ahead of the release of Apple’s iPhone 15 on Sept. 22, Verizon partnered with musician…

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Linda Boff on Preserving the GE Legacy While Building Her Own

A young woman is hunched over her textbook like a gull on the water’s edge,…

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B2B Innovation Award Visionary of the Year: How Heather Freeland Rebuilt Adobe’s B2B Marketing

Although October 2022 was just a year ago, it feels like an entirely different era…

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These B2B Innovation Award Winners Are Breathing New Life Into B2B Marketing

From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B…

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Adweek’s B2B Innovation Award Winners

(SOURCE) https://www.adweek.com/performance-marketing/adweeks-b2b-innovation-award-winners/

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With Its New Private Equity Investment, Brainlabs Wants to Keep Aggressively Expanding

A new investment from private equity firm Falfurrias Capital Partners has propped up independent full-service…

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More Than a Taqueria: Tacombi Is Servicing Its Community

In the fast-paced, competitive food and beverage world, brands seldom masterfully blend business acumen with…

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The Digital Ad Sales Recovery Isn’t Saving Traditional Media

When it comes to traditional TV advertising, there is no linear path to recovery. In…

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Why Major SSPs Monetize the Majority of the Web’s Low-Quality Websites

Despite the industry’s efforts, low-quality supply continues to be a regular component of the programmatic…

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Soccer Publisher Men in Blazers Launches UK Studio and Seeks First Funding Round

The multichannel soccer publisher Men in Blazers launched a production studio in the U.K. Monday,…

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