Carmelo Anthony’s Advice to Brands: ‘Don’t Talk, Just Listen’

Life after the NBA has been good for Carmelo Anthony. The 10-time NBA All-Star enjoyed…

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Nintendo’s Pikmin Finder Is an Augmented Reality Treasure Hunt

Nintendo is celebrating its popular Pikmin video game characters with a web-based AR experience called…

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Coca-Cola’s Marketers Prepare for Constant Transformation

Since introducing “Real Magic” as its creative brand platform in September 2021, Coca-Cola has been…

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How Converse Stays Committed to Creativity

Creatives need support from brands and agencies, and Converse is aiming to do just that….

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Sorare Creates Collectible 3D Soccer Cards to View in AR

Fantasy sports platform Sorare is celebrating the 2023-2024 soccer season with new 3D collectible cards…

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Kraft Heinz Names Carat AOR for US Media

Global CPG giant The Kraft Heinz Company has named Carat its media agency of record…

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Apple Drops New ‘Shot on iPhone’ Ad With Olivia Rodrigo

Olivia Rodrigo’s latest music video was shot entirely on the new iPhone 15 Pro, with…

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Ice Spice Joins Ben Affleck as a Dunkin’ Superfan in New Ad

There’s no more natural collaboration than Ice Spice and her beloved Dunkin’, with the rap…

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How to Make In-Housing Work for Your Company

We are past the point that in-housing can be considered a trend. Today, in-house agencies…

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Strikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?

Long a rite of autumn, the fall TV season has typically ushered in a wave…

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