Enthusiasts from every media, TV, film and comic fandom imaginable assembled this past weekend for New York Comic Con (NYCC), which, after two years of Covid-19 restrictions, surged back to life in full force at the Javits Center. Brands also came out in full force, with strong representation from streamers in particular looking to capture…

(SOURCE) https://www.adweek.com/convergent-tv/best-mind-blowing-brand-activations-new-york-comic-con-2022/