Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star…

(SOURCE) https://www.adweek.com/agencies/as-edelman-turns-70-its-ceo-looks-to-the-future-of-creative-communications/