Popular edibles brand Kiva Confections, in an “off the wall” experiment, launched a first-of-its-kind seasonal product back in 2019–a THC-spiked gravy to go with cannafans’ Thanksgiving turkeys. The savory sauce not only lit up social media and the national press–late night’s Stephen Colbert even did a segment–it sold out immediately. Granted, it was a limited…

(SOURCE) https://www.adweek.com/commerce/cannabis-edibles-move-from-kids-table-to-honored-guest-as-holiday-sales-bust-records/