Why a Household CPG Brand Made an Honest Film About Autism

There is a gender gap in autism diagnoses, and research points to widespread public misconceptions about the experiences and needs of autistic girls. Vanish, a household garment care brand in the U.K., is tackling stereotypes about autism in its latest ad campaign. Though it may seem an unexpected choice for a CPG brand to address…

(SOURCE) https://www.adweek.com/creativity/cpg-brand-made-an-honest-film-about-autism/

Share:


Related Posts

How Web3 Is Creating Space for a ‘Phygital’ Experience

More than 50 million people around the world now consider themselves part of...

In a Crowded Holiday Market, AR Offers Reach to Tech Brands

Editor’s note: Today’s column is part of a series with Snap on augmented...

Leave a Comment

Your email address will not be published. Required fields are marked *

Add Comment *

Name *

Email *

Website