Moments after Mastercard chief marketing and communications officer Raja Rajamannar finished his talk on experiential storytelling and stepped off the stage at SXSW 2019, a colleague from Mastercard approached him to casually pitch a new product: a credit card for people who are blind or have limited vision. One of the hot topics of conversation…

(SOURCE) https://www.adweek.com/brand-marketing/what-brands-can-learn-from-mastercards-accessible-card-design/