Younger consumers crave brand authenticity, and that’s often being brought to them by the creator economy. Brands are reaching out to creators to help them bridge the gap to new consumers who have grown up on social media and look past influencers to those making content. At Adweek’s New Consumer virtual event, Cheryl Gresham, CMO…

(SOURCE) https://www.adweek.com/brand-marketing/for-authentic-campaigns-brands-are-skipping-influencers/