With more than 80 billion views to date, TikTok’s #BookTok trend is not only creating social media influence, but also boasting book sales in physical stores. Here is how this social media community is revitalizing the publishing industry.

(SOURCE) https://www.cnn.com/videos/business/2022/10/07/booktok-tiktok-trend-helps-book-sales-orig-ht.cnn-business