In late 2021, the Bureau of Meteorology was telling staff ‘the point of this change is to build trust’ and public trust could ‘save millions of lives’
The Bureau of Meteorology told staff it wanted to avoid the BoM nickname due to “negative associations related to the acronym”, newly released documents about the agency’s aborted rebranding reveal.
That explanation was dropped from a later version of an internal style guide, however, with that document stating the bureau was simply focused on “reclaiming our name”.