No 10 official’s name for an insulation plan was nixed for unoriginality – but the activist group is OK with it
The well known activist group Insulate Britain is happy to let the government borrow their name if officials can’t come up with a different label for their insulation scheme, it has told the Guardian.
According to a report in the Times on government plans for insulating homes, during one meeting to thrash out the policy a No 10 official suggested calling it “Insulate Britain” – a proposal quickly nixed when someone else pointed out that it was already the name of the disruptive direct action group.
(SOURCE) https://www.theguardian.com/environment/2022/jun/16/insulate-britain-name-government-insulation-plan