Anhydrous products are good for the planet and consumers – but will mainstream brands buy into the concept?
The climate crisis is driving a new trend that will change the look of your bathroom cabinet for ever: waterless skincare.
While wrapping-free, vegan toiletries have long had a place on British high streets, thanks to independent brands such as Lush, the new wave of waterless – or anhydrous – beauty products is driven by a combination of ethical concerns, innovations taken from Korean skincare and new developments in packaging.