A recent FanDuel ad features a character who appears often in commercials for sport-betting apps: a 20-something man staring nervously at his phone while following the final seconds of a game.

It’s an example of how sports gambling companies have largely overlooked women in their race to sign up users. Amy Howe wants to change that.

“If you look at the marketing, it’s been very male-centric,” said Howe, who was named chief executive officer of the sports-betting company FanDuel in October. “I don’t think there has been an effort to appeal to a female audience.”

Read more about Howe’s plans at the link in bio.

?: FanDuel